THESE SCIENTISTS STUDIED WHY INTERNET STORIES GO VIRAL

Ever wondered what makes those funny cat internet videos go viral around the world?  Turns out it’s all about emotions.

“POSITIVE EMOTIONS BEAT NEGATIVE ONES, ANY EMOTION BEATS NONE AT ALL.”

That’s right, that adorable kitty video is quite effective at targeting your ‘emotional contagion’ button and before you know it, you’ve hit ‘share’.  The point? Engaging content that presses your emotional buttons is key to getting people talk about your business, quickly.

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