The New Playbook That Taps a $200 Billion Millennial Market [Case Study]

Think social media selling doesn’t work?  Think again.  Chubbies, a US men’s shorts retailer, predominately uses digital advertising and they’re killing it.

“With only 28 employees, Chubbies has not just tapped into the $3 billion casual men’s shorts market–it’s used social media marketing to grow the company by 840 percent from 2012 to 2013. In that same period it experienced a 690 percent increase in monthly revenues.”

Still think traditional advertising media is better?  You may be missing out on Millennial revenue …

“A lot of companies and brands are still using traditional broadcast mediums and top-down messaging. Millennials really balk at that … They don’t want intrusive advertising. They don’t want brand messaging to suddenly pop up in their Facebook feed.”

Read More

Add a comment