HOW TO USE ANALYTICS TO BUILD A SMARTER MOBILE WEBSITE

Building an engaging and effective mobile website isn’t just a matter of taking a regular website and making it smaller to fit on a smartphone sized screen.

“When arguing a case to make a website mobile-friendly, abundant evidence exists to present to the business owner, such as the Pew Research study that shows that 56% of US adults carry around a smart phone. However, while general statistics are useful for demonstrating the value of designing with mobile in mind, they don’t provide the guidance necessary to understand precisely how users will interact with a particular brand on their phone.”

Understanding user behavior is key.  Here’s how to build a site customers will love …

Read More

Add a comment