How To Set Marketing Goals You Can Actually Achieve: Advice From The Experts

Does your Marketing team set realistic marketing goals?

One of the things I struggled with the most when I was a Marketing Manager at a SaaS company was learning how to set goals for our department. It sounds like a simple-enough task, but over time I came to see goal-setting as something of an art; it requires practice, constant refinement, focus and a little bit of playfulness (unless you want to drive yourself crazy).

Here are a few tips from the experts …

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