Don’t Just Have Social-Media Conversations, Design Them

Are you posting content with the hope to kickstart a customer conversation about your brand or product?  Finding it hard? Maybe you need to design the conversation you want them to have.

All design has three legs: form, function and intention. Form is achieved through the personality you embed in the written tone and the style of your visual language. The function is the intended message delivered to an audience. Intention is to identify why you are having the conversation.”

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