Category User Experience

Building a Website that Converts

Could you be selling more?  Of course you could.  How does your website help convert sales … does it?

It’s all about attention to detail. The better attention you pay to your site’s design and functionality, as well as your visitors’ behavior, the better you can cater the experience for them to make it a welcome place to shop. 

Here are some simple tips to consider when trying to grow your online sales …

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Do you really need an ‘About’ page on your website?

About pages.  They have been a staple for websites since the dawn of the internet but as web design evolves, are they still needed?

An About page helps establish trust. Not long ago, most business was conducted face to face. We made eye contact; conversation and could get the feel for the “cut of one’s jib.”  This doesn’t happen as much anymore.

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