Category Social Media

12 Tips for Increasing Your Click-Through-Rates on Twitter (Infographic)

Ah Twitter.  A social media platform that’s very hot right now but how do you get people to click on your tweet (1 of millions per second that are posted) and cut through everyone else’s messages? Is it a big waste of time?

Those who say that marketing on social media is just a waste of time and money may just be using it incorrectly or their optimization efforts have left them dry with ideas.

Find out below …

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The 7 deadly brand social media sins

Social media content publishing can be dangerous to your brand if you’re not careful. The sheer speed some brands create and distribute up-to-the-minute content is dizzying and can mean the difference between a positive brand message and a faux pas you’d rather forget.

Brands are trying to take this publishing mentality, where they are nimble and out there with content several times a day– so there’s a lot of margin for mistakes

Take a look at the 7 deadly brand sins below …

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How To Make A Social Media Plan From Scratch

Thinking of launching a social media marketing campaign but don’t know where to start?

“Social media is as homogenous from network to network as soda pop is from brand to brand. Sure, it’s all social media, but Google+ and Twitter might as well be Mountain Dew and Pepsi. Each network is unique, with its own best practices, own style, and own audience.”

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11 Unusual Social Media Tips and Tricks to Drive Branding, Clicks and Conversions

Tried all the traditional social media marketing tricks and now think there’s nothing left to try?  Think again.

Effective socia-media marketing helps build successful businesses. A recent study by Shareaholic, which tracked 300,000 websites over four months, suggested that social-media referrals now lead to 30 percent of websites’ overall traffic.”

Here are some off-the-beaten-track strategies to try …

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Don’t Just Have Social-Media Conversations, Design Them

Are you posting content with the hope to kickstart a customer conversation about your brand or product?  Finding it hard? Maybe you need to design the conversation you want them to have.

All design has three legs: form, function and intention. Form is achieved through the personality you embed in the written tone and the style of your visual language. The function is the intended message delivered to an audience. Intention is to identify why you are having the conversation.”

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“Buy Now” Buttons Start Appearing in Tweets. Is Twitter Shopping Finally Here?

Is it true?  Is Twitter getting into the online retail business?  It appears so …

“Back in January, Re/code uncovered a mock-up online that was created by Fancy and that a source said was used to pitch Twitter on what a Twitter e-commerce integration could look like. But Twitter didn’t launch any buying capability within tweets, until maybe now.”

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Attention, Traffic Baiters: 29 Is the Optimal Number for an Awesome Listicle

And there it is.  29 is the magic number for listicles.  Wait, a what?  You know, a list/article hybrid.

“If we look the bar chart by audience score we see a completely different picture  —  odd-number-length listicles (highlighted in red below) tend to have a higher audience score on average, where in our dataset, the number 29 tends to have an advantage over the rest.”

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The New Playbook That Taps a $200 Billion Millennial Market [Case Study]

Think social media selling doesn’t work?  Think again.  Chubbies, a US men’s shorts retailer, predominately uses digital advertising and they’re killing it.

“With only 28 employees, Chubbies has not just tapped into the $3 billion casual men’s shorts market–it’s used social media marketing to grow the company by 840 percent from 2012 to 2013. In that same period it experienced a 690 percent increase in monthly revenues.”

Still think traditional advertising media is better?  You may be missing out on Millennial revenue …

“A lot of companies and brands are still using traditional broadcast mediums and top-down messaging. Millennials really balk at that … They don’t want intrusive advertising. They don’t want brand messaging to suddenly pop up in their Facebook feed.”

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Google Launches New Platform to Connect Businesses With Customers

Google announced it wants to better connect business with customers.  Welcome Google ‘My Business’.

The Internet is connecting more businesses with their people every day. However, our users tell us that finding these loyal customers can be complex and time-consuming. We believe it shouldn’t be.

Will you be leveraging the new platform?

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10 Significant Things You Likely Didn’t Know About Social Media But Should

Data, data and more data.  It’s all around us (and we now more is coming) but how do we make any sense of it?  When it comes to social media, we tend to be even more confused of what works and what doesn’t.

Social monitoring website Mention analyzed over 1 billion social mentions from the past two years, and in their analysis they found that 91% of mentions come from people with fewer than 500 followers.

Here are 10 great insights into what we know about social media today …

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27 Marketing Tips That’ll Woo Your Visitors and Win Them Over

How do you differentiate your website from your competitors? What are the key things you’re doing to separate yourself from the herd and not just be ‘another website’?

With some hard work, you too can woo your visitors and win them over. You don’t have to be the smartest person in the room to do it. All you have to do is work hard and really care about your visitors.

Not much?  This article will help.

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3 Content Marketing Lessons The Music Business Has Taught Us

The music industry has had it tough over the past 10 years.  Disruptive innovations are almost a daily occurrence but yet we have more and more new bands emerging than ever.  How do the successful artists cut through and what can we learn?

When it comes to content marketing, there is one reigning queen: Beyoncé. The choice to launch her self-titled fifth album as a surprise was a smart move, but her dedication is what made it a legendary marketing example.

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