Category Digital Advertising

Why 2015 Might Be Your Best Year for Internet Marketing

Internet marketing or also known as digital marketing has experienced explosive growth over the past few years.  In fact, from 2008 to 2012 CAGR is at 129%.

When we think about “Internet marketing,” we have to think about the market — the group of people who will search, find, and buy our goods and services. Who is the biggest market sector in 2015? It’s millennials.

Find out what 2015 may bring below …

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How To Make A Social Media Plan From Scratch

Thinking of launching a social media marketing campaign but don’t know where to start?

“Social media is as homogenous from network to network as soda pop is from brand to brand. Sure, it’s all social media, but Google+ and Twitter might as well be Mountain Dew and Pepsi. Each network is unique, with its own best practices, own style, and own audience.”

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3 Ways to Market Your Content to Millennials

Millennials are the most populous generation that exist today but are your marketing efforts getting their attention?

“To determine the formula for the most successful content, it is critical to use your customer data as a source of intelligence to create targeted messages that add the most value for your customers. To drive maximum impact, brands must pay particular attention to making the content on their social channels both targeted and shareable.”

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How To Set Marketing Goals You Can Actually Achieve: Advice From The Experts

Does your Marketing team set realistic marketing goals?

One of the things I struggled with the most when I was a Marketing Manager at a SaaS company was learning how to set goals for our department. It sounds like a simple-enough task, but over time I came to see goal-setting as something of an art; it requires practice, constant refinement, focus and a little bit of playfulness (unless you want to drive yourself crazy).

Here are a few tips from the experts …

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11 Unusual Social Media Tips and Tricks to Drive Branding, Clicks and Conversions

Tried all the traditional social media marketing tricks and now think there’s nothing left to try?  Think again.

Effective socia-media marketing helps build successful businesses. A recent study by Shareaholic, which tracked 300,000 websites over four months, suggested that social-media referrals now lead to 30 percent of websites’ overall traffic.”

Here are some off-the-beaten-track strategies to try …

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The 5 Things You Must Know to Leverage the Future of Digital Marketing

The future is set to be dominated by mobile devices but is your business marketing strategy ready for this shift?

“According to data published by MITTCOM, 20 percent of media consumption is spent using a mobile platform, tablet shipments increased by 83 percent in 2012 and interaction on second screens has increased for smartphone and tablet users during primetime TV.”

Read more about how digital marketing is predicted to evolve below …

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Marketing to Millennials? Make It Personal and Customised.

Are you marketing to Millennials or also known as Gen Y?  You probably are because you know they represent a massive chunk of the population.

As the buying power of millennials increases, entrepreneurs seeking their business must understand that members of this generation expect to be treated as individuals.

Read more on how to tap into the Millennial market below.

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The New Playbook That Taps a $200 Billion Millennial Market [Case Study]

Think social media selling doesn’t work?  Think again.  Chubbies, a US men’s shorts retailer, predominately uses digital advertising and they’re killing it.

“With only 28 employees, Chubbies has not just tapped into the $3 billion casual men’s shorts market–it’s used social media marketing to grow the company by 840 percent from 2012 to 2013. In that same period it experienced a 690 percent increase in monthly revenues.”

Still think traditional advertising media is better?  You may be missing out on Millennial revenue …

“A lot of companies and brands are still using traditional broadcast mediums and top-down messaging. Millennials really balk at that … They don’t want intrusive advertising. They don’t want brand messaging to suddenly pop up in their Facebook feed.”

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Why Our Brains Crave Storytelling In Marketing

Do you market the facts or story behind your product?  Ever wondered why most people forget the hard numbers but remember the story or experience?  Turns out its because our brains are wired that way.

Numerous studies over the years have proven that our brains are far more engaged by storytelling than the cold, hard facts.”

Does your marketing tell a story?

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Google Launches New Platform to Connect Businesses With Customers

Google announced it wants to better connect business with customers.  Welcome Google ‘My Business’.

The Internet is connecting more businesses with their people every day. However, our users tell us that finding these loyal customers can be complex and time-consuming. We believe it shouldn’t be.

Will you be leveraging the new platform?

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27 Marketing Tips That’ll Woo Your Visitors and Win Them Over

How do you differentiate your website from your competitors? What are the key things you’re doing to separate yourself from the herd and not just be ‘another website’?

With some hard work, you too can woo your visitors and win them over. You don’t have to be the smartest person in the room to do it. All you have to do is work hard and really care about your visitors.

Not much?  This article will help.

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8 Ways to Make Your Marketing Message Stand Out

Everywhere we turn today, companies are screaming for our attention.  You run a business, you want to grow sales but you’re unsure on how to cut through the noise made by your competitors.

Every day there are new messaging ideas and repurposed content from thought leaders and marketers of all types. If your messages are part of that clutter, your goal is to lift them above the clutter and get noticed.

Here are 8 ways to make your message stand out …

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