Category Content Marketing

Why 2015 Might Be Your Best Year for Internet Marketing

Internet marketing or also known as digital marketing has experienced explosive growth over the past few years.  In fact, from 2008 to 2012 CAGR is at 129%.

When we think about “Internet marketing,” we have to think about the market — the group of people who will search, find, and buy our goods and services. Who is the biggest market sector in 2015? It’s millennials.

Find out what 2015 may bring below …

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The 7 deadly brand social media sins

Social media content publishing can be dangerous to your brand if you’re not careful. The sheer speed some brands create and distribute up-to-the-minute content is dizzying and can mean the difference between a positive brand message and a faux pas you’d rather forget.

Brands are trying to take this publishing mentality, where they are nimble and out there with content several times a day– so there’s a lot of margin for mistakes

Take a look at the 7 deadly brand sins below …

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How To Make A Social Media Plan From Scratch

Thinking of launching a social media marketing campaign but don’t know where to start?

“Social media is as homogenous from network to network as soda pop is from brand to brand. Sure, it’s all social media, but Google+ and Twitter might as well be Mountain Dew and Pepsi. Each network is unique, with its own best practices, own style, and own audience.”

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3 Ways to Market Your Content to Millennials

Millennials are the most populous generation that exist today but are your marketing efforts getting their attention?

“To determine the formula for the most successful content, it is critical to use your customer data as a source of intelligence to create targeted messages that add the most value for your customers. To drive maximum impact, brands must pay particular attention to making the content on their social channels both targeted and shareable.”

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How To Set Marketing Goals You Can Actually Achieve: Advice From The Experts

Does your Marketing team set realistic marketing goals?

One of the things I struggled with the most when I was a Marketing Manager at a SaaS company was learning how to set goals for our department. It sounds like a simple-enough task, but over time I came to see goal-setting as something of an art; it requires practice, constant refinement, focus and a little bit of playfulness (unless you want to drive yourself crazy).

Here are a few tips from the experts …

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11 Unusual Social Media Tips and Tricks to Drive Branding, Clicks and Conversions

Tried all the traditional social media marketing tricks and now think there’s nothing left to try?  Think again.

Effective socia-media marketing helps build successful businesses. A recent study by Shareaholic, which tracked 300,000 websites over four months, suggested that social-media referrals now lead to 30 percent of websites’ overall traffic.”

Here are some off-the-beaten-track strategies to try …

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Don’t Just Have Social-Media Conversations, Design Them

Are you posting content with the hope to kickstart a customer conversation about your brand or product?  Finding it hard? Maybe you need to design the conversation you want them to have.

All design has three legs: form, function and intention. Form is achieved through the personality you embed in the written tone and the style of your visual language. The function is the intended message delivered to an audience. Intention is to identify why you are having the conversation.”

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The 5 Things You Must Know to Leverage the Future of Digital Marketing

The future is set to be dominated by mobile devices but is your business marketing strategy ready for this shift?

“According to data published by MITTCOM, 20 percent of media consumption is spent using a mobile platform, tablet shipments increased by 83 percent in 2012 and interaction on second screens has increased for smartphone and tablet users during primetime TV.”

Read more about how digital marketing is predicted to evolve below …

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13 Ways to Get Your Emails Noticed and Opened

Do you capture customer email addresses and market to them regularly? Are you getting low click-through rates?

“Email subject lines need to attract attention, just like headlines do. The best email subject lines are short, to the point and provide just enough information to lead the reader to want to explore your message further.”

Here are a few tips to consider when running an email campaign …

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Marketing to Millennials? Make It Personal and Customised.

Are you marketing to Millennials or also known as Gen Y?  You probably are because you know they represent a massive chunk of the population.

As the buying power of millennials increases, entrepreneurs seeking their business must understand that members of this generation expect to be treated as individuals.

Read more on how to tap into the Millennial market below.

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6 Quick Tips for Creating Useful Content Fast

Are you creating content but not attracting new visitors to your site?  Maybe its because your content isn’t really adding any value.

“Too often, content managers confuse post length and originality with what your readers really want.  In the end, the most important thing to remember is to create “value-add” content for your readers.”

Check out 6 ways to add value to your readers below …

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6 Steps to a Data-Driven Content Marketing Strategy

Struggling to turn your web traffic and customer insights into action?

“Today’s leading brands use data in a variety of ways. We see Kohl’s using customer information to push in-store shoppers toward the checkout lanes through personalized content, while Arby’s uses big data to identify the channels and cultural events that interest its audience and deliver relevant content as a way to join the conversation.”

Check out more here …

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Attention, Traffic Baiters: 29 Is the Optimal Number for an Awesome Listicle

And there it is.  29 is the magic number for listicles.  Wait, a what?  You know, a list/article hybrid.

“If we look the bar chart by audience score we see a completely different picture  —  odd-number-length listicles (highlighted in red below) tend to have a higher audience score on average, where in our dataset, the number 29 tends to have an advantage over the rest.”

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The New Playbook That Taps a $200 Billion Millennial Market [Case Study]

Think social media selling doesn’t work?  Think again.  Chubbies, a US men’s shorts retailer, predominately uses digital advertising and they’re killing it.

“With only 28 employees, Chubbies has not just tapped into the $3 billion casual men’s shorts market–it’s used social media marketing to grow the company by 840 percent from 2012 to 2013. In that same period it experienced a 690 percent increase in monthly revenues.”

Still think traditional advertising media is better?  You may be missing out on Millennial revenue …

“A lot of companies and brands are still using traditional broadcast mediums and top-down messaging. Millennials really balk at that … They don’t want intrusive advertising. They don’t want brand messaging to suddenly pop up in their Facebook feed.”

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Why Our Brains Crave Storytelling In Marketing

Do you market the facts or story behind your product?  Ever wondered why most people forget the hard numbers but remember the story or experience?  Turns out its because our brains are wired that way.

Numerous studies over the years have proven that our brains are far more engaged by storytelling than the cold, hard facts.”

Does your marketing tell a story?

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Google Launches New Platform to Connect Businesses With Customers

Google announced it wants to better connect business with customers.  Welcome Google ‘My Business’.

The Internet is connecting more businesses with their people every day. However, our users tell us that finding these loyal customers can be complex and time-consuming. We believe it shouldn’t be.

Will you be leveraging the new platform?

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10 Significant Things You Likely Didn’t Know About Social Media But Should

Data, data and more data.  It’s all around us (and we now more is coming) but how do we make any sense of it?  When it comes to social media, we tend to be even more confused of what works and what doesn’t.

Social monitoring website Mention analyzed over 1 billion social mentions from the past two years, and in their analysis they found that 91% of mentions come from people with fewer than 500 followers.

Here are 10 great insights into what we know about social media today …

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27 Marketing Tips That’ll Woo Your Visitors and Win Them Over

How do you differentiate your website from your competitors? What are the key things you’re doing to separate yourself from the herd and not just be ‘another website’?

With some hard work, you too can woo your visitors and win them over. You don’t have to be the smartest person in the room to do it. All you have to do is work hard and really care about your visitors.

Not much?  This article will help.

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8 Ways to Make Your Marketing Message Stand Out

Everywhere we turn today, companies are screaming for our attention.  You run a business, you want to grow sales but you’re unsure on how to cut through the noise made by your competitors.

Every day there are new messaging ideas and repurposed content from thought leaders and marketers of all types. If your messages are part of that clutter, your goal is to lift them above the clutter and get noticed.

Here are 8 ways to make your message stand out …

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