Category Brand

12 Tips for Increasing Your Click-Through-Rates on Twitter (Infographic)

Ah Twitter.  A social media platform that’s very hot right now but how do you get people to click on your tweet (1 of millions per second that are posted) and cut through everyone else’s messages? Is it a big waste of time?

Those who say that marketing on social media is just a waste of time and money may just be using it incorrectly or their optimization efforts have left them dry with ideas.

Find out below …

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The 7 deadly brand social media sins

Social media content publishing can be dangerous to your brand if you’re not careful. The sheer speed some brands create and distribute up-to-the-minute content is dizzying and can mean the difference between a positive brand message and a faux pas you’d rather forget.

Brands are trying to take this publishing mentality, where they are nimble and out there with content several times a day– so there’s a lot of margin for mistakes

Take a look at the 7 deadly brand sins below …

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6 Signs You Should Open Your Own Online Store

Why transition from a well-known sales platform like eBay or Etsy?  Is it really worth it?

Having your own site is a sign of brand maturity and tells customers that there is a serious business behind your product. When people ask where they can find you online sending them to Amazon or eBay could dilute your brand’s equity.

Find out how to do the ‘do I need an online store?’ test below …

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What Makes A Great Brand?

This presentation was created in partnership with the World Federation of Advertisers on Project Reconnect: an initiative where they listen to what people really want from brands and advertising, in order to give marketers practical guidance and ensure that their behaviour is in tune with what people want and expect.

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3 Ways to Market Your Content to Millennials

Millennials are the most populous generation that exist today but are your marketing efforts getting their attention?

“To determine the formula for the most successful content, it is critical to use your customer data as a source of intelligence to create targeted messages that add the most value for your customers. To drive maximum impact, brands must pay particular attention to making the content on their social channels both targeted and shareable.”

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How To Set Marketing Goals You Can Actually Achieve: Advice From The Experts

Does your Marketing team set realistic marketing goals?

One of the things I struggled with the most when I was a Marketing Manager at a SaaS company was learning how to set goals for our department. It sounds like a simple-enough task, but over time I came to see goal-setting as something of an art; it requires practice, constant refinement, focus and a little bit of playfulness (unless you want to drive yourself crazy).

Here are a few tips from the experts …

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The 4 Necessary Elements of Your Business’ Online Face

Your online or digital presence for your business is critical.  Is yours the best it could be?

You’ve all experienced it: Every once in a while you Google the name of a business or person and can’t find a website, or nearly as bad, one that barely functions.”

Ringing bells?  Here’s how you can fix your online face … or you could just give us a call!

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11 Unusual Social Media Tips and Tricks to Drive Branding, Clicks and Conversions

Tried all the traditional social media marketing tricks and now think there’s nothing left to try?  Think again.

Effective socia-media marketing helps build successful businesses. A recent study by Shareaholic, which tracked 300,000 websites over four months, suggested that social-media referrals now lead to 30 percent of websites’ overall traffic.”

Here are some off-the-beaten-track strategies to try …

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The 3 Words Your Customers Love Most

Ever wondered what words make your customers eyes light up and increase the probability to buy?

“Interesting behavioral research has revealed these “magic” words to be not so surprising choices, but perhaps unusual in their own sense for how effective they are.”

Take a look at the full list here …

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Marketing to Millennials? Make It Personal and Customised.

Are you marketing to Millennials or also known as Gen Y?  You probably are because you know they represent a massive chunk of the population.

As the buying power of millennials increases, entrepreneurs seeking their business must understand that members of this generation expect to be treated as individuals.

Read more on how to tap into the Millennial market below.

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6 Steps to a Data-Driven Content Marketing Strategy

Struggling to turn your web traffic and customer insights into action?

“Today’s leading brands use data in a variety of ways. We see Kohl’s using customer information to push in-store shoppers toward the checkout lanes through personalized content, while Arby’s uses big data to identify the channels and cultural events that interest its audience and deliver relevant content as a way to join the conversation.”

Check out more here …

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Building a Website that Converts

Could you be selling more?  Of course you could.  How does your website help convert sales … does it?

It’s all about attention to detail. The better attention you pay to your site’s design and functionality, as well as your visitors’ behavior, the better you can cater the experience for them to make it a welcome place to shop. 

Here are some simple tips to consider when trying to grow your online sales …

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“Buy Now” Buttons Start Appearing in Tweets. Is Twitter Shopping Finally Here?

Is it true?  Is Twitter getting into the online retail business?  It appears so …

“Back in January, Re/code uncovered a mock-up online that was created by Fancy and that a source said was used to pitch Twitter on what a Twitter e-commerce integration could look like. But Twitter didn’t launch any buying capability within tweets, until maybe now.”

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The New Playbook That Taps a $200 Billion Millennial Market [Case Study]

Think social media selling doesn’t work?  Think again.  Chubbies, a US men’s shorts retailer, predominately uses digital advertising and they’re killing it.

“With only 28 employees, Chubbies has not just tapped into the $3 billion casual men’s shorts market–it’s used social media marketing to grow the company by 840 percent from 2012 to 2013. In that same period it experienced a 690 percent increase in monthly revenues.”

Still think traditional advertising media is better?  You may be missing out on Millennial revenue …

“A lot of companies and brands are still using traditional broadcast mediums and top-down messaging. Millennials really balk at that … They don’t want intrusive advertising. They don’t want brand messaging to suddenly pop up in their Facebook feed.”

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Why Our Brains Crave Storytelling In Marketing

Do you market the facts or story behind your product?  Ever wondered why most people forget the hard numbers but remember the story or experience?  Turns out its because our brains are wired that way.

Numerous studies over the years have proven that our brains are far more engaged by storytelling than the cold, hard facts.”

Does your marketing tell a story?

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Google Launches New Platform to Connect Businesses With Customers

Google announced it wants to better connect business with customers.  Welcome Google ‘My Business’.

The Internet is connecting more businesses with their people every day. However, our users tell us that finding these loyal customers can be complex and time-consuming. We believe it shouldn’t be.

Will you be leveraging the new platform?

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10 Significant Things You Likely Didn’t Know About Social Media But Should

Data, data and more data.  It’s all around us (and we now more is coming) but how do we make any sense of it?  When it comes to social media, we tend to be even more confused of what works and what doesn’t.

Social monitoring website Mention analyzed over 1 billion social mentions from the past two years, and in their analysis they found that 91% of mentions come from people with fewer than 500 followers.

Here are 10 great insights into what we know about social media today …

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27 Marketing Tips That’ll Woo Your Visitors and Win Them Over

How do you differentiate your website from your competitors? What are the key things you’re doing to separate yourself from the herd and not just be ‘another website’?

With some hard work, you too can woo your visitors and win them over. You don’t have to be the smartest person in the room to do it. All you have to do is work hard and really care about your visitors.

Not much?  This article will help.

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8 Ways to Make Your Marketing Message Stand Out

Everywhere we turn today, companies are screaming for our attention.  You run a business, you want to grow sales but you’re unsure on how to cut through the noise made by your competitors.

Every day there are new messaging ideas and repurposed content from thought leaders and marketers of all types. If your messages are part of that clutter, your goal is to lift them above the clutter and get noticed.

Here are 8 ways to make your message stand out …

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