3 Content Marketing Lessons The Music Business Has Taught Us

The music industry has had it tough over the past 10 years.  Disruptive innovations are almost a daily occurrence but yet we have more and more new bands emerging than ever.  How do the successful artists cut through and what can we learn?

When it comes to content marketing, there is one reigning queen: Beyoncé. The choice to launch her self-titled fifth album as a surprise was a smart move, but her dedication is what made it a legendary marketing example.

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