Archive for October, 2014

The 7 deadly brand social media sins

Social media content publishing can be dangerous to your brand if you’re not careful. The sheer speed some brands create and distribute up-to-the-minute content is dizzying and can mean the difference between a positive brand message and a faux pas you’d rather forget.

Brands are trying to take this publishing mentality, where they are nimble and out there with content several times a day– so there’s a lot of margin for mistakes

Take a look at the 7 deadly brand sins below …

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6 Signs You Should Open Your Own Online Store

Why transition from a well-known sales platform like eBay or Etsy?  Is it really worth it?

Having your own site is a sign of brand maturity and tells customers that there is a serious business behind your product. When people ask where they can find you online sending them to Amazon or eBay could dilute your brand’s equity.

Find out how to do the ‘do I need an online store?’ test below …

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