Archive for April, 2014

10 Types of Images to Boost Your Social Media Engagement

It’s true.  A picture is worth a thousand words and social media isn’t immune.  Here are 10 different categories of images that grab attention.

“Images used in your social media (and by definition, your blog content) are far more attention-grabbing than text or plain old links, more likely to be shared, evoke emotional reactions in viewers (and emotion SELLS), and can portray a lot of information quickly and more efficiently than text.”

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3 Digital Ad Trends You Need to Know Yesterday

The world of digital advertising can be overwhelming but online advertising is the fastest growing marketing channel today.  The possibilities are endless.  As more ‘things’ get connected to the internet, the richer the data.

“Every year, online ad spending increases across the board. The amounts of demographic data, ad inventory and distribution methods are so vast and complicated that normal conversations about new retargeting capabilities tend to quickly devolve into conspiratorial conversations complete with obligatory Minority Report references.”

Here are 3 trends to watch out for.

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THESE SCIENTISTS STUDIED WHY INTERNET STORIES GO VIRAL

Ever wondered what makes those funny cat internet videos go viral around the world?  Turns out it’s all about emotions.

“POSITIVE EMOTIONS BEAT NEGATIVE ONES, ANY EMOTION BEATS NONE AT ALL.”

That’s right, that adorable kitty video is quite effective at targeting your ‘emotional contagion’ button and before you know it, you’ve hit ‘share’.  The point? Engaging content that presses your emotional buttons is key to getting people talk about your business, quickly.

6 TIPS TO OVERCOMING THE BLOCK & GENERATING AWESOME BLOG IDEAS

Blogs are a great way to engage your audience and direct them back to your site however writing an awesome blog doesn’t always come naturally!

I always thought clearing my mind meant meditating and focusing on nothing, like a monk trying to find inner harmony. Truth is if you want to really clear your mind of all the trash, go in the opposite direction.

Here are 6 tips that may help you …

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HOW TO USE ANALYTICS TO BUILD A SMARTER MOBILE WEBSITE

Building an engaging and effective mobile website isn’t just a matter of taking a regular website and making it smaller to fit on a smartphone sized screen.

“When arguing a case to make a website mobile-friendly, abundant evidence exists to present to the business owner, such as the Pew Research study that shows that 56% of US adults carry around a smart phone. However, while general statistics are useful for demonstrating the value of designing with mobile in mind, they don’t provide the guidance necessary to understand precisely how users will interact with a particular brand on their phone.”

Understanding user behavior is key.  Here’s how to build a site customers will love …

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