Archive for 2014

The 7 deadly brand social media sins

Social media content publishing can be dangerous to your brand if you’re not careful. The sheer speed some brands create and distribute up-to-the-minute content is dizzying and can mean the difference between a positive brand message and a faux pas you’d rather forget.

Brands are trying to take this publishing mentality, where they are nimble and out there with content several times a day– so there’s a lot of margin for mistakes

Take a look at the 7 deadly brand sins below …

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6 Signs You Should Open Your Own Online Store

Why transition from a well-known sales platform like eBay or Etsy?  Is it really worth it?

Having your own site is a sign of brand maturity and tells customers that there is a serious business behind your product. When people ask where they can find you online sending them to Amazon or eBay could dilute your brand’s equity.

Find out how to do the ‘do I need an online store?’ test below …

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What Makes A Great Brand?

This presentation was created in partnership with the World Federation of Advertisers on Project Reconnect: an initiative where they listen to what people really want from brands and advertising, in order to give marketers practical guidance and ensure that their behaviour is in tune with what people want and expect.

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How To Make A Social Media Plan From Scratch

Thinking of launching a social media marketing campaign but don’t know where to start?

“Social media is as homogenous from network to network as soda pop is from brand to brand. Sure, it’s all social media, but Google+ and Twitter might as well be Mountain Dew and Pepsi. Each network is unique, with its own best practices, own style, and own audience.”

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3 Ways to Market Your Content to Millennials

Millennials are the most populous generation that exist today but are your marketing efforts getting their attention?

“To determine the formula for the most successful content, it is critical to use your customer data as a source of intelligence to create targeted messages that add the most value for your customers. To drive maximum impact, brands must pay particular attention to making the content on their social channels both targeted and shareable.”

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How To Set Marketing Goals You Can Actually Achieve: Advice From The Experts

Does your Marketing team set realistic marketing goals?

One of the things I struggled with the most when I was a Marketing Manager at a SaaS company was learning how to set goals for our department. It sounds like a simple-enough task, but over time I came to see goal-setting as something of an art; it requires practice, constant refinement, focus and a little bit of playfulness (unless you want to drive yourself crazy).

Here are a few tips from the experts …

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The 4 Necessary Elements of Your Business’ Online Face

Your online or digital presence for your business is critical.  Is yours the best it could be?

You’ve all experienced it: Every once in a while you Google the name of a business or person and can’t find a website, or nearly as bad, one that barely functions.”

Ringing bells?  Here’s how you can fix your online face … or you could just give us a call!

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11 Unusual Social Media Tips and Tricks to Drive Branding, Clicks and Conversions

Tried all the traditional social media marketing tricks and now think there’s nothing left to try?  Think again.

Effective socia-media marketing helps build successful businesses. A recent study by Shareaholic, which tracked 300,000 websites over four months, suggested that social-media referrals now lead to 30 percent of websites’ overall traffic.”

Here are some off-the-beaten-track strategies to try …

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User Experience is Integral to Winning App Design

UX or user experience is talked about a lot these days but what exactly is it and how can you use it to build a great application or website that your customers will love?

What is user experience, or more popularly referenced as UX? Let me tell you what it is not. It does not mean UI (user interface) or graphic design in simpler terms. It’s not about technology and certainly not the role of just one person.”

Take a look at these fundamentals …

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Don’t Just Have Social-Media Conversations, Design Them

Are you posting content with the hope to kickstart a customer conversation about your brand or product?  Finding it hard? Maybe you need to design the conversation you want them to have.

All design has three legs: form, function and intention. Form is achieved through the personality you embed in the written tone and the style of your visual language. The function is the intended message delivered to an audience. Intention is to identify why you are having the conversation.”

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The 5 Things You Must Know to Leverage the Future of Digital Marketing

The future is set to be dominated by mobile devices but is your business marketing strategy ready for this shift?

“According to data published by MITTCOM, 20 percent of media consumption is spent using a mobile platform, tablet shipments increased by 83 percent in 2012 and interaction on second screens has increased for smartphone and tablet users during primetime TV.”

Read more about how digital marketing is predicted to evolve below …

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13 Ways to Get Your Emails Noticed and Opened

Do you capture customer email addresses and market to them regularly? Are you getting low click-through rates?

“Email subject lines need to attract attention, just like headlines do. The best email subject lines are short, to the point and provide just enough information to lead the reader to want to explore your message further.”

Here are a few tips to consider when running an email campaign …

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The 3 Words Your Customers Love Most

Ever wondered what words make your customers eyes light up and increase the probability to buy?

“Interesting behavioral research has revealed these “magic” words to be not so surprising choices, but perhaps unusual in their own sense for how effective they are.”

Take a look at the full list here …

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Marketing to Millennials? Make It Personal and Customised.

Are you marketing to Millennials or also known as Gen Y?  You probably are because you know they represent a massive chunk of the population.

As the buying power of millennials increases, entrepreneurs seeking their business must understand that members of this generation expect to be treated as individuals.

Read more on how to tap into the Millennial market below.

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6 Quick Tips for Creating Useful Content Fast

Are you creating content but not attracting new visitors to your site?  Maybe its because your content isn’t really adding any value.

“Too often, content managers confuse post length and originality with what your readers really want.  In the end, the most important thing to remember is to create “value-add” content for your readers.”

Check out 6 ways to add value to your readers below …

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6 Steps to a Data-Driven Content Marketing Strategy

Struggling to turn your web traffic and customer insights into action?

“Today’s leading brands use data in a variety of ways. We see Kohl’s using customer information to push in-store shoppers toward the checkout lanes through personalized content, while Arby’s uses big data to identify the channels and cultural events that interest its audience and deliver relevant content as a way to join the conversation.”

Check out more here …

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Is Your Website a One-Hit Wonder?

Do your visitors engage with your website and never come back again?  If the answer is yes, you’re probably wondering why and how do I make them more sticky.

“First time visitor, second time visitor, loyal visitor — each visitor is not the same, and determining their frequency of visits/purchases is the simplest way of segmenting your audience”

Here are some reasons why your not seeing repeat visitors …

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Building a Website that Converts

Could you be selling more?  Of course you could.  How does your website help convert sales … does it?

It’s all about attention to detail. The better attention you pay to your site’s design and functionality, as well as your visitors’ behavior, the better you can cater the experience for them to make it a welcome place to shop. 

Here are some simple tips to consider when trying to grow your online sales …

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